In the era of visual merchandising,

• As a designer, in e-commerce you have to be constantly on the job adapting content for customer specific offers or for different product
• A marketing team would want to have a very large number of creatives in a very short span.

Creating a master design and then scaling it with different sets of business information is a very tedious task for a design team. Due to this, the design teams are spending more time scaling up their creatives.

<aside> ⏳ Using Bulkgen in Mason, your design teams can now focus more than 90% of their time on creating master designs and just 10% of their time in adapting their creatives around a product or customer-specific content from other teams like Sales, Marketing and Human Resources, etc.

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What is Bulkgen

Bulkgen KB.mp4

Bulk Generation, shortly Bulkgen is Generating multiple creatives using a master creative as a reference in a single click. Your master creative is built using different atoms. Consider, for example, you have a sale coming up and have 10 different products to be listed on your store but with a different set of tag lines, discount offers.

Through Mason, you could build a master creative which has an offer atom, product image atom, and tagline atom among other atoms like CTA, backgrounds. With this master creative as a reference, you can now generate 10 different creatives in a click by linking your product information to the corresponding design atoms in your creative.

See the illustration below:

• Your product has 3 different attributes around
  1. product images
  2. discounts
  3. tag lines
• You need to adapt your content on basis of these - link these fields/columns to your design elements (aka atoms)
• Once you are done linking your design, you can bulk-generate with a single click.
• You can import your product content by directly connecting your product catalog or using an excel sheet

Linking your data**: Import an excel sheet**