Once you publish the creative content generated by connecting a data source in Mason, the next step would be to set up the automation. For that, you need to set up a watch on the data source and then set up the corresponding trigger based on the publish channel to auto-update the content.

Use-case: Auto-update Offer Price/Discount badge on sale collection products

Let's say you are running a sale for a collection and would want to display the offer badges on the Product Listing Page (PLP) & Product Detail Page (PDP).

• Since in a sale, the offers or discounts are constantly updated, you might have to update the content on your store manually. This is a painstaking effort.
• Using Mason, you can set up automation through which your store content gets updated automatically every time you make changes to the data source
  • In this case, the data source can be your store catalog or a simple google sheet. More on this is explained below.

What is the workflow?

Step-1: Create a base creative that has the following elements - Product image, Offer/Discount, CTA (optional), Product Title/Text (optional)

Step-2: Connect this base creative to a sale collection on your store catalog and link the corresponding data to the design elements and generate creatives

Step-3: Publish the content to your store on Shopify

Step-4: Set up a watch on the data source (here, your store catalog) and then enable the Shopify trigger

Step-5: Update the data source. Sit back and relax. Your store gets updated within 2-3 minutes automatically.

<aside> 👉 Note: You must first publish the content to your store for the automation to work. That is, if you want to add a new product to the existing sale collection, you will have to update the creatives and publish them to the store.

Tip: You can also use a google sheet as the data source instead of your store catalog.

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