Once you publish the Facebook ads generated by connecting a data source in Mason, the next step would be to set up the automation. For that, you need to set up a watch on the data source and then set up the Facebook trigger to refresh ads automatically.

Use-case: Running a carousel ad campaign for a festive sale collection

Let's say you are running a festive sale carousel ad campaign on Facebook.

• Since in a sale, the offers or discounts are constantly updated, you might have to update the content in Mason and re-publish the ads manually.
• Using Mason, you can set up automation through which the ads get refreshed automatically every time you make changes to the data source.
  • In this case, the data source can be your store catalog or a simple google sheet. More on this is explained below.

What is the workflow?

Step-1: Create a base creative that has the following elements - Product image, Offer/Discount, CTA (optional), Product Title/Text (optional)

Step-2: Connect this base creative to a data source and link the corresponding data to the design elements and generate creatives

Step-3: Publish the content as a carousel ad on Facebook

Step-4: Set up a watch on the data source and then enable the Facebook trigger

Step-5: Update the data source. Sit back and relax. The ad creatives will get refreshed automatically and be live once Facebook reviews the ads.

<aside> 👉 Note: You must first publish the ads on Facebook for the automation to work. The ads get refreshed only when the existing data is updated, but not when the new set of data i.e. new rows are added to the data source.

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